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Seminaressay ren wei
This document appears to be a record of seminars, essays, and related articles submitted by a student, along with the corresponding dates of submission and grades received. There are entries for 6 seminars, 1 essay, and 5 related articles submitted between January 21, 2011 and February 18, 2011. A deduction was made for one or more submissions, as indicated by the "GradeDeduction" field.
Seminar essay v ren wei
To be successful in the global market requires patience, commitment to understanding other cultures, and an open mind. Companies must examine their resources and strengths, understand their market position, and select a realistic strategy for gaining a competitive advantage. A lack of international experience and talent will limit global success, so management must carefully choose local markets to leverage competitiveness through localized activities like sourcing, R&D, manufacturing, marketing and distribution, managing each as part of the globally interdependent company.
Seminar4 ren wei
China's foreign policy in recent years has focused on its relationship with the European Union. While economic and trade relations are important, the United Kingdom pays more attention to China's strategic moves and is more interventionist on issues like Taiwan and Hong Kong compared to other EU countries due to British imperial traditions. For China to develop an effective strategy with the EU, it must understand the EU's interests and gradually address strategic concerns through trade and economic cooperation while the EU also recognizes China is undergoing a transition period.
Seminar3 ren wei
Local governments play an important role in driving regional economic development through five main functions: 1) Developing economic development plans according to central strategies. 2) Providing public services to promote development. 3) Developing market awareness and fair competition. 4) Adjusting industrial structure to develop local resources and leading industries. 5) Nurturing civil society to improve support systems for development.
Case5 ren wei
The document discusses how Chinese government investment policies can impact companies that rely on exports. It notes that China has decided to reduce the number of exported commodities and increase overseas investment instead. This is because China's exports have typically been low value-added and exposed the country to more trade risks. Government policies that make the export process more cumbersome, reduce customs costs, and limit the number of exportable products can negatively impact companies by increasing costs, reducing orders, and forcing them to change markets.
Case6 ren wei
Government policies around currency exchange rates can significantly impact companies. A rising Chinese yuan means Chinese exports become more expensive overseas, hurting sales and profits. It also increases costs of labor and production. However, a stronger yuan could also encourage technological innovation within companies and make overseas investment more affordable.
Case5 ren wei
The document discusses how Chinese government investment policies can impact companies that rely on exports. It notes that China has decided to reduce the number of exported commodities and increase overseas investment instead. This is because China's exports have typically been low value-added and exposed the country to more trade risks. Government policies that make the export process more cumbersome, reduce customs costs, and limit the number of exportable products can negatively impact companies by increasing costs, reducing orders, and forcing them to change markets.
Product marketing plan ren wei
This marketing plan summarizes Lifepad's tablet PC launch in China. It positions Lifepad as a business assistant for successful Chinese businesspeople between ages 25-40. The plan outlines Lifepad's product features, a price of 31,400 peso that is higher than iPad due to additional built-in features, and a promotion strategy including launch at an electronics trade fair to target the niche market of high-end Chinese business users. Lifepad will compete against iPad and laptops by emphasizing its strong features, quality, and suitability for Chinese business needs.
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Seminaressay ren wei
This document appears to be a record of seminars, essays, and related articles submitted by a student, along with the corresponding dates of submission and grades received. There are entries for 6 seminars, 1 essay, and 5 related articles submitted between January 21, 2011 and February 18, 2011. A deduction was made for one or more submissions, as indicated by the "GradeDeduction" field.
Seminar essay v ren wei
To be successful in the global market requires patience, commitment to understanding other cultures, and an open mind. Companies must examine their resources and strengths, understand their market position, and select a realistic strategy for gaining a competitive advantage. A lack of international experience and talent will limit global success, so management must carefully choose local markets to leverage competitiveness through localized activities like sourcing, R&D, manufacturing, marketing and distribution, managing each as part of the globally interdependent company.
Seminar4 ren wei
China's foreign policy in recent years has focused on its relationship with the European Union. While economic and trade relations are important, the United Kingdom pays more attention to China's strategic moves and is more interventionist on issues like Taiwan and Hong Kong compared to other EU countries due to British imperial traditions. For China to develop an effective strategy with the EU, it must understand the EU's interests and gradually address strategic concerns through trade and economic cooperation while the EU also recognizes China is undergoing a transition period.
Seminar3 ren wei
Local governments play an important role in driving regional economic development through five main functions: 1) Developing economic development plans according to central strategies. 2) Providing public services to promote development. 3) Developing market awareness and fair competition. 4) Adjusting industrial structure to develop local resources and leading industries. 5) Nurturing civil society to improve support systems for development.
Case5 ren wei
The document discusses how Chinese government investment policies can impact companies that rely on exports. It notes that China has decided to reduce the number of exported commodities and increase overseas investment instead. This is because China's exports have typically been low value-added and exposed the country to more trade risks. Government policies that make the export process more cumbersome, reduce customs costs, and limit the number of exportable products can negatively impact companies by increasing costs, reducing orders, and forcing them to change markets.
Case6 ren wei
Government policies around currency exchange rates can significantly impact companies. A rising Chinese yuan means Chinese exports become more expensive overseas, hurting sales and profits. It also increases costs of labor and production. However, a stronger yuan could also encourage technological innovation within companies and make overseas investment more affordable.
Case5 ren wei
The document discusses how Chinese government investment policies can impact companies that rely on exports. It notes that China has decided to reduce the number of exported commodities and increase overseas investment instead. This is because China's exports have typically been low value-added and exposed the country to more trade risks. Government policies that make the export process more cumbersome, reduce customs costs, and limit the number of exportable products can negatively impact companies by increasing costs, reducing orders, and forcing them to change markets.
Product marketing plan ren wei
This marketing plan summarizes Lifepad's tablet PC launch in China. It positions Lifepad as a business assistant for successful Chinese businesspeople between ages 25-40. The plan outlines Lifepad's product features, a price of 31,400 peso that is higher than iPad due to additional built-in features, and a promotion strategy including launch at an electronics trade fair to target the niche market of high-end Chinese business users. Lifepad will compete against iPad and laptops by emphasizing its strong features, quality, and suitability for Chinese business needs.
20 yrs marketing plan ren wei
This document outlines a 20-year marketing plan for a charity called REN REN WEI. The plan's goals are to build more charity schools to help underprivileged children access education and to establish a community devoted to bettering children's physical and mental health. Over 20 years, the plan envisions growing the charity's founder from a student to a married philanthropist with children who runs a successful business and generously donates to the charity.
Markma 20 yrs personal marketing plan-ren wei
This document outlines Ren Wei's 20-year personal marketing plan for establishing child psychology education and skills training centers through the REN Charitable Education Fund. The plan's vision is to strengthen children through love and charity. The mission is to foster relationships that promote children's physical and mental health. Over 20 years, the plan is to hold camps to develop children's character, establish charity schools, and help thousands of children through education with support from donors, schools, government and media.
New 10 questions for chapter19 ren wei
The document discusses different aspects of direct marketing, interactive marketing, word-of-mouth marketing, and personal selling. It provides questions and answers about direct marketing channels, developing direct marketing plans, types of direct marketing, and characteristics of interactive marketing. Additional sections cover word-of-mouth marketing forms, designing a sales force, managing sales forces, the selling process, and relationship-oriented personal selling.
New 10 questions for chapter19 ren wei
The document discusses different types of personal communications used in marketing, including direct and interactive marketing, word of mouth, and personal selling. It specifically mentions direct marketing channels like direct mail, catalogs, and telemarketing. The key aspects of managing personal communications are deciding on objectives, target markets, and offers for direct marketing campaigns. Direct mail is identified as sending offers directly to individual consumers. Word of mouth marketing can take the form of buzz marketing or viral marketing online. Effective personal selling involves steps like prospecting, qualifying, presentations, overcoming objections, closing, and follow-up. Personal selling for health marketing aims to develop long-term customer relationships rather than immediate transactions.
New 10 questions for chapter19 ren wei
The document discusses key aspects of direct marketing, interactive marketing, word-of-mouth marketing and personal selling. It provides questions and answers about direct marketing channels, developing direct marketing plans, types of direct marketing and word-of-mouth marketing. It also addresses designing a sales force, managing the sales force, the steps of effective selling and developing long-term customer relationships through marketing and sales.
10 questions for chapter19 ren wei
The document discusses key concepts in direct marketing, interactive marketing, word-of-mouth marketing, and personal selling. It provides questions and answers about defining and describing these marketing techniques. Specifically, it addresses how direct marketing uses consumer channels without middlemen, how interactive marketing allows for customization, and how word-of-mouth through social media and viral videos can effectively spread information about products. It also outlines the steps for designing a sales force, managing sales representatives, and conducting an effective sales process.
V52.group5.assignment1
This document discusses the decisive factors of desirability and deliverability in judging a product or plan. Desirability is determined by whether the product is relevant, distinctive, and believable to the user. Deliverability depends on the feasibility, communicability, and sustainability of bringing the plan to fruition. The document was presented on August 6, 2010 by a group of students at the Ateneo Graduate School of Business for a marketing management class.
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20 yrs marketing plan ren wei
This document outlines a 20-year marketing plan for a charity called REN REN WEI. The plan's goals are to build more charity schools to help underprivileged children access education and to establish a community devoted to bettering children's physical and mental health. Over 20 years, the plan envisions growing the charity's founder from a student to a married philanthropist with children who runs a successful business and generously donates to the charity.
Markma 20 yrs personal marketing plan-ren wei
This document outlines Ren Wei's 20-year personal marketing plan for establishing child psychology education and skills training centers through the REN Charitable Education Fund. The plan's vision is to strengthen children through love and charity. The mission is to foster relationships that promote children's physical and mental health. Over 20 years, the plan is to hold camps to develop children's character, establish charity schools, and help thousands of children through education with support from donors, schools, government and media.
New 10 questions for chapter19 ren wei
The document discusses different aspects of direct marketing, interactive marketing, word-of-mouth marketing, and personal selling. It provides questions and answers about direct marketing channels, developing direct marketing plans, types of direct marketing, and characteristics of interactive marketing. Additional sections cover word-of-mouth marketing forms, designing a sales force, managing sales forces, the selling process, and relationship-oriented personal selling.
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The document discusses different types of personal communications used in marketing, including direct and interactive marketing, word of mouth, and personal selling. It specifically mentions direct marketing channels like direct mail, catalogs, and telemarketing. The key aspects of managing personal communications are deciding on objectives, target markets, and offers for direct marketing campaigns. Direct mail is identified as sending offers directly to individual consumers. Word of mouth marketing can take the form of buzz marketing or viral marketing online. Effective personal selling involves steps like prospecting, qualifying, presentations, overcoming objections, closing, and follow-up. Personal selling for health marketing aims to develop long-term customer relationships rather than immediate transactions.
New 10 questions for chapter19 ren wei
The document discusses key aspects of direct marketing, interactive marketing, word-of-mouth marketing and personal selling. It provides questions and answers about direct marketing channels, developing direct marketing plans, types of direct marketing and word-of-mouth marketing. It also addresses designing a sales force, managing the sales force, the steps of effective selling and developing long-term customer relationships through marketing and sales.
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The document discusses key concepts in direct marketing, interactive marketing, word-of-mouth marketing, and personal selling. It provides questions and answers about defining and describing these marketing techniques. Specifically, it addresses how direct marketing uses consumer channels without middlemen, how interactive marketing allows for customization, and how word-of-mouth through social media and viral videos can effectively spread information about products. It also outlines the steps for designing a sales force, managing sales representatives, and conducting an effective sales process.
V52.group5.assignment1
This document discusses the decisive factors of desirability and deliverability in judging a product or plan. Desirability is determined by whether the product is relevant, distinctive, and believable to the user. Deliverability depends on the feasibility, communicability, and sustainability of bringing the plan to fruition. The document was presented on August 6, 2010 by a group of students at the Ateneo Graduate School of Business for a marketing management class.
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